How it could look in a classic Marketing-Section, we'll show you here.
The typical marketing department usually has too many different tools (newsletters, surveys, events, webinars, etc.) and too little time to make good use of them. Instead of being able to think about efficient campaigns and content in peace, she is busy with administration and reporting.
Does this sound familiar to you?
What if you delete all the individual tools and create a central system from which all activities can be planned, controlled and executed? A system in which all data of all activities are fed back into the system?
At regular meetings, reports are discussed, ongoing campaigns are analysed and new ones are planned. Christoph's team no longer wasting time collecting data and the meetings are much more efficient. All important key figures flow together directly in CRM and can be reproduced or exported in one-click diagrams.
In the past, she had to collect all the statistics from the external newsletters tool and painstakingly create her own benchmarking. Today, Birgit can retrieve all information from the new campaign in real-time from the online marketing via the tablet, analyse the results from its integrated A / B splitting test and optimize it at any time on the go. All statistics are immediately available and linked to their campaigns.
Nicole, who is responsible for PR, no longer has to wait for the press review to see the first successes of her image campaign: Through the automatically linked social shares she can see exactly which journalists have taken up their topic on Twitter, Facebook and Co. And she can respond and post directly from CRM.
Kristina from Product Marketing can now plan campaigns much more accurately. It not only sees who is calling which services and products, all the data comes together in the CRM and results in an almost complete profile, which can become the exact Buyer Persona with little effort and the input of their marketing and sales colleagues. After each successful campaign can be readjusted even finer. The image condenses to a 360 degree view of the customer. That creates the conditions for really efficient campaigns.
Together with Helmut and Dominika from sales, Birgit can fix her multi-stage campaign ideas - send personalized e-mails with appointment suggestions in Helmut's name, provide his VIP customers with Ilona's event invitations, antedate Wolfgang's webinars, rework prospects with Telesales ... Birgit plans the campaign by dragging Drop on the drawing board. It can then expire automatically.
Outside his office hours, Christoph always has a full overview of the marketing budget and achievements. No problem if the cost control is directly in the CRM. ROI and Co. are therefore also mobile available and immediately ready.
By the way, even if you're on the road. And for everyone, not just Christoph. After all, it is essential to be able to access all data about our customers at any time centrally and to keep an eye on the success of all marketing & sales activities. No matter when and where.
Stefanie from B2B Marketing shows Christian from Product Management her new whitepaper. Can also be printed. It is automatically sent in the newsletter and linked to a landing page. According to Steffi's survey, this service is very well received and they work together on other ideas.
Newsletters and Mailings - properly used very strong tools. But why spend more time creating and shipping, if content and placement suffer? With the right marketing automation tools, professional newsletters and mailings with personalized content can be easily created, complemented with content from websites, surveys and forms, automatically optimized and sent. For what used to be an agency sometimes, but almost always the IT department, you can now do it all by dragging and dropping yourself. All you need is a laptop and internet access. Jump in seamlessly when someone is sick or on vacation? No problem at all.
Christian has created his marketing list with a few clicks and provided all the information. Depending on his needs, he can choose between static and dynamic lists that focus on company, contact or lead source, purpose and cost. With one click he can also make Nicole and Kristina available.
Yves knows: Already half an hour delay between customer request and response reduces the conversion rate by more than 20 times! An automated, individual responder mail can work wonders here. All the better that he only has to set a trigger, ie a trigger, the rest works automatically. And for the customers that make up Self Service, there is a quick personalized check before the offer. Set up with just a few clicks.
Andrea, Steffi and Yves are at a customer event. Nevertheless, Steffi's newsletter should be sent out at the optimal time. No problem. Simply plan and send automatically at the desired time.
Ilona from the event management is currently checking the current invitation status of her event. After integrating perfectly with the marketing automation solution, Event tool will be able to send additional invitations to Nicole's VIPs at any time to inform their sales colleagues which of their customers will be there. Later, she can then provide a cost-benefit analysis (event costs vs. lead / opportunity / order value).
Participant lists are automatically maintained, and the all-inclusive service for guests is unbeatable - from the service SMS with the traffic jam warning via ticketing, reminders and calendar entries - all there. Even with webinars nothing is left to chance - from the interest level to the questions asked, everything ends up where it is going to be processed and processed. In CRM.